We all take selfies
We take selfie w/ friends and selfies with family. We also take selfies with iconic places like the Statue of Liberty and the Eiffel Tower.
We take selfies with people, places & things that we like. Our selfies become part of the family & friends memory. They get momentum in the the social media universe.
When we take selfies with mascots, that’s a pretty compelling form of marketing. The mascot becomes part of the the lore people share with family and friends.
Selfies with mascots is a unique coming together of customer & brand. The mascots have become part of the family. One of the friends.
©Jennifer Smith/AvantGarb Inc. 2017