A short history of Jinx, Jawz & Jazzy Jaguar,
First there was Jinx, a nice, round, friendly Jaguar. Jinx was good with community relations. However, Jinx didn’t have the game-face and muscular body that the athletic people wanted for their mascot.
We got a call.
IUPUI wanted to add to the mascot mix. They wanted to keep keep Jinx as their
friendly, community mascot. They also wanted a more aggressive, game face mascot for that more closely matched their logo.
Jinx was several years old. The marketing people at IUPUI wanted Jinx to be updated.
Changing the look of a beloved mascot is tricky. Jinx did need a little more character and expression. We made a few changes to the expression. We added a few teeth, put on some fun whisker, widened the snout and gave Jinx a fashion make-over.
The mascot looks better, but it’s hard to put a finger on exactly what has changed. It’s as though the mascot has gone to the spa—fans weren’t sure what is different, they just notice a bit more bounce in the step.
In 2015, we got another call. IUPUI wanted to add a female mascot. Indianapolis is a jazz hotspot. She was named Jazzy.
Jazzy has brought new vitality and verve to IUPUI’s mascot program. She pops up at campus events and at Indianapolis venues
The Athletics people have a couple of Jawz mascots. Campus relations have a couple of sets. They use them almost everyday to greet future students, for alumni functions and community events. One of those community events was the:
2012 Superbowl in Indianapolis when Jinx & Jawz Jaguars zipped across town on the zipline.
Jinx, Jawz & Jazzy are rock stars on the campus and hugely popular in the larger environs of Indianapolis.
©Jennifer Smith 2016