Mascot Case Study: The Children’s Museum of Indianapolis
Rex the Dinosaur is well loved. He has a rainbow striped belly and a gravity defying tail. He is one of the most complex mascots we make.
In 2011 we finished G5 of the Rex mascot for the Children’s Museum. It has been a long, enduring relationship.
Rex is a stand out. He’s colorful, his tail has great movement when he walks – what’s not to like?
Interior Mascot Engineering
While he looks great on the outside, the interior engineering is a thing of wonder. There is an interior structure that holds up the tail, hoops to stabilize the belly, and of course much, much more than that. We use ventilated foam, custom dyed, “muppet fleece” and colorful, beaded mesh, that look decorative, and it gives the performer added ventilation. It takes a lot of interior engineering.
Rex also has a family. Ty & Ally are his nephew & niece.
Rex’s End-of-Day Parade
Every afternoon there is a Rex Parade about 15 minutes before closing. Children wave flags and follow Rex right out of the museum. It’s a kind, and really fun way to lead the children & families out of the museum.
Many children just want to go to the museum for the REX Parade!