CLEVELAND CAVALIER

Mascot case study: SIR CC

The Cavs wanted a new mascot with a big head and big muscles. We worked with Tom Sapp of Real Characters to come up with the design. Concepts were rendered and tweaked. When the head was big enough, when the hat had enough flair, the muscles were brawny

enough, the expression intense enough, and the sword long enough, we went to work bringing Sir CC to life.

…and what a great, swaggering mascot he is.

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