Mascot Case Study: TIVO
Several years ago, I saw a photo in the NY Times of the TiVo’s CEO. He had a little stuffed TiVo on his desk. This was way back in the day when we called people on the phone. I called TiVo to talk to them about a mascot. Turned out, the people at TiVo were already thinking about a mascot.
Since that phone call, we have made several TiVo Guys – 5 of them went to Australia.
The TiVo mascot has evolved through time. We had to invent & engineer joiners for the TiVo antenna. TiVo travels and the antenna have to come off for shipping and go on for appearances. It has to be an easy on & off.
“TiVo is a Rock Star! Whenever TiVo® makes an appearance people flock to it! The mascot is a marvelous representative for TiVo–Tivo is fun, modern, lovableand….well…..a star amongst mascots!”
