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A Mascot Maker's Musings:

National Mascot Association logo

National Mascot Association

People often ask me if there is a mascot organizations. The answer is, “not really”. There are places where mascot people show up, to be part of the trade show scene. IFEA (International Festivals & Events), comes to mind. Or … Continue reading 

Jenifer Q Smith - Queen of Fuzz - AvantGarb mascot Makers

Talking About Mascots with David Boyer

Jennifer Smith interview  – for Indiana’s Got Talent blog Jennifer Q Smith is the Queen of Fuzz at Avant Garb, a company that designs and builds mascots for teams, universities and corporations throughout the country. She has been making, wearing and … Continue reading 

Green mascots - AvantGarb

Wildly Generous Mascots

Be Generous! Mascots are wildly generous. We have learned a thing or 2 about generosity and charitable giving from mascots! We make wonderful big mascot heads and bodies. It’s a joyous business. We try to spread the joy by donating to some cool, do-good … Continue reading 

Herd of Mascots

How much does a custom mascot cost?

This is, of course, one of the first questions people ask when seeking to purchase a custom mascot costume. It’s a hard question to answer, there are many variables. However, I’ll try. Single Mascot Costs If you are buying one custom … Continue reading 

Rowdie - veteran's dat

9 Reasons to get a Custom Mascot

Why get a big bundle of fuzz and foam with a big head?  1. Mascots are media magnets. No matter how good-looking and socially savvy your marketing people are, they will not get the attention a mascot gets by just … Continue reading 

JQ&eye

Biz, Blessings & a Martini

AvantGarb has been a growing, productive business for a really long time. I started AvantGarb in my Berkeley, California garage when my youngest daughter was about 3 months old. From the start, AvantGarb has been profitable and the dollars have … Continue reading 

BeanEyes

Mascot Eyes

We spend a lot of time focusing mascot eyes, so this article in the New York Times about eye contact with characters caught my eye. Here’s a quote from it: “There’s the notion that your relationship with a brand should be like … Continue reading 

JJ Jumper - NCAA Official mascot

Signature Mascots / Custom Characters

AvantGarb designs & creates Signature Mascots or custom mascots characters. They are mascots that represent a team, school, event, product —even an idea. Each of the mascots is unique. We’re a small company of artists, designers and craft people. Our raison … Continue reading 

George Mason University's Gunston

How to update a mascot

It happens. A mascot that looked great several years ago, now looks old and feels old and looks out of date. As there are trends in fashion and car design, there are mascot trends, as well. Your mascot has started to … Continue reading