“The MillerCoors Can costumes look fantastic! They will work perfectly for our promotions. Thank you so much to you and your team. The end result is amazing!!!”
Nothing but love coming your direction from Cleveland.
“Jennifer is superb to work with and turns out a quality product at a fair price and in a timely manner! Plus, she’s lots of fun!”
“I have never had more fun and been more pleased with a vendor than with Jennifer. When we are ready for our next step, we will definately be using Jennifer and her staff, no question about it.”
“Jennifer is a great partner. She has built a terrific mascot for us. She was willing to amend any requests for change with no issues. Every phone call was fun and wacky yet productive…just how I like to do business.”
Jennifer and the rest of her “groovy” staff at AvantGarb have been a pleasure to work with over the years. The quality, and service that goes with it can’t be matched in the industry. Much love from Grand Rapids!
“Ten years ago we searched for someone who could produce a high-quality, fun mascot. The first TiVoGuy was born and 4 generations later, he (and his newer relatives) are still bringing joy to TV fans everywhere. Nobody does smiles better than AvantGarb!”
If you want your mascot to come to life – only go with the best mascot creators in the business – Avant Garb!
We love the tattoos, and the fans do too!
With a Custom Mascot Costume, you create a Brand Awareness Monster!
Does your strategic marketing campaign need some LIFE? Are your potential customers overlooking print and other media? Revitalize your efforts – mix in a Mascot Costume!
We deliver more than a costume in a box – we make your brand come alive!
Today’s sports marketers realize that a strategically designed and integrated mascot (a true character brand) is more than a diversion during lulls in a game, an attraction in itself. Most colleges and professional teams have adopted costumed mascots to patrol the stands and make community appearances.
A Mascot Maker's Musings:
We are all looking for the Return on Investment (ROI). There are ways to measure ROI, Mascot are rarely understood as a factor in ROI. The mascot falls into that great unknown category called, “other”. Think about a mascot as ROL … Continue reading
It’s far from a common purchase. It’s so uncommon, people don’t have the language for ordering a custom mascot. If you’re thinking about a mascot, but don’t know where to start, AvantGarb’s Mascots 101 is for you. Think of it as your … Continue reading
Why get a big bundle of fuzz and foam with a big head? 1. Mascots are media magnets. No matter how good-looking and socially savvy your marketing people are, they will not get the attention a mascot gets by just … Continue reading
We all take selfies We take selfie w/ friends and selfies with family. We also take selfies with iconic places like… the Statue of Liberty, the Eiffel Tower, the Grand Canyon & the Parthenon …and we take selfies with branded, custom … Continue reading
We made a Truck mascot named, Safety Sammy, for Trucking Moves America Forward (TMAF). It has lights that turn on & they blink! The video above is one of our “ooh & aah” studio videos. We worked closely with the … Continue reading
…okay, we love the Griff—the mascot for the Grand Rapids Griffins Hockey. Isn’t he the handsomest Griffin on skates? Here’s a very cool video of the Griff waiting for the season to begin ©Jennifer Smith 2009
Are we the best mascot company? We’re awfully good at what we do. We have to be. We’re not a mascot factory. We are a mascot studio. What we do is custom, custom, custom, custom. We make sure all of the … Continue reading
Mascots like to go-out-and-stir-up-some-fun inside and outside of the arena. Mascots are part of their community! ….so, the whole team can’t make it to community stuff, they need to practice and play hard and win games. The mascot is another … Continue reading
The Beginning Our relationship with the Grand Rapids Griffins Hockey began with the feet. Griff’s mascot feet were old and tired, and the performer wasn’t happy. He got in touch with AvantGarb. We made the Griff new feet and the … Continue reading
Yes, the mascot studio is like a haute-couture atelier. Rather than fine silks & wool, our materials are fuzz, fur, foam & fleece. Patterns are drafted, fur fabric is cut, foam is sculpted, ears are placed and eyelids are sewn … Continue reading
AvantGarb designs & creates custom mascots. They are mascots that represent a team, school, event, product —even an idea. Each character is an original. We’re a dynamic company of artists, designers and craft people. Our raison d’etre, our training … Continue reading
What not to do It was a fiasco when a large, midwest university decided to update their very distinctive mascot. The mascot is an esteemed mascot in the university culture. He has a distinctive look. The new mascot was introduced at the … Continue reading
A New Book Mascot for the Indianapolis Library The Indy Library wanted to update the mascot. They wanted the big book to be a bit smaller so it could be more easily transported —and they wanted a few other changes. The Library … Continue reading
There is a moment, when sculpting a big mascot head, or designing hugely, fabulous mascot clothes when I feel the mascot coming to life. For Bucky the Buccaneer, a mascot we made for Barry University, it was when we were making his fabulous, Buccaneer coat. … Continue reading
Jennifer Smith interview – for Indiana’s Got Talent blog Jennifer Q Smith is the Queen of Fuzz at Avant Garb, a company that designs and builds mascots for teams, universities and corporations throughout the country. She has been making, wearing and … Continue reading