Mascot Musings
They are BIG, somewhat unmanageable. They are MASCOTS! Mascots are also diplomats for your brand.
Familiar products in mascot form, with arms and legs are endearing – they make us friends with the product. Mascots are the warm-fuzzies of marketing —they bring all of us together.
Nobody thinks about soybean videos – we do! – Click below the pics.
We’ve made a few Soybean mascots. The very 1st was Bennie the Bean for Indiana Soybean growers. Bennie has shown up at the Indiana State Fair, as well as Indiana Soybean events for over 20 years. He’s even …
Even during the quarantines and the pandemic, the mascots reach out to us with —well—goofy joy. Like us, the mascots have adjusted. They totally get social media. They groove with ZOOM. They easily interact with fans, students and customers no matter what the circumstances.
They are with us in on our …
Your mascot keeps the conversation active between you and your target audience. – probably through social media. In times like these coronavirus times, your mascot may be your most valuable asset.
Why get a big bundle of fuzz and foam with a big head?
1. Mascots are media magnets. No matter how good-looking and socially savvy your marketing people are, they will not get the attention a mascot gets by just showing up.
2. You posted a photo of your kid (or your mom, …
We made a Truck mascot named, Safety Sammy, for Trucking Moves America Forward (TMAF). It has lights that turn on & they blink! The video above is one of our “ooh & aah” studio videos.
We worked closely with the visioneers at Story Partners on this mascot. First, our designer made several, custom, …
Mascots are a public spectacle. They are for children and adults. When a mascot shows up, we all know we’re going to have fun. Mascots create community. Strangers connect when a mascot is present. Mascots are for everyone.