Mascot Musings

Food and Beverage mascots are a truly potent way to market – they make the environment thrive. They bring joy and loyalty to your product and they are selfie & social media know-it-alls. A jillion years ago, when TV was black and white and definitely lo-rez, there was a commercial…

Say you’re looking at a couple of schools. Both are terrific schools. At one school, the mascot shows up to greet the potential students. You take a selfie with the mascot and go to the bookstore to pick up a plush of the mascot. You’re already invested in the school…

What have we been doing recently at Avant Garb Mascots? Well —- We just finished making the Dukes Mayonnaise mascot, Tubby. If you watched the Dukes Classic, you saw Tubby movin’ & groovin’ across the field https://starexponent.com/tubby-at-dukes-mayo-classic-bowl/html_eb6f3743-6999-5c39-8147-77abdb4e462d.html Or, If you watched the Dukes Bowl on December 30, 2022 – you…

The mascot adventure usually begins with and email. Hancock Health had a sweet drawing of an orange frog and they wanted a Hank the Frog mascot. Here at Avant Garb Mascots, we got busy designing the mascot. Hank the Frog We picked out some nice, soft, durable fabrics for Hank….

Familiar products in mascot form, with arms and legs are endearing – they make us friends with the product. Mascots are the warm-fuzzies of marketing —they bring all of us together.

Nobody thinks about soybean videos – we do! – Click below the pics. We’ve made a few Soybean mascots. The very 1st was Bennie the Bean for Indiana Soybean growers. Bennie has shown up at the Indiana State Fair, as well as Indiana Soybean events for over 20 years. He’s…

Even during the quarantines and the pandemic, the mascots reach out to us with —well—goofy joy. Like us, the mascots have adjusted. They totally get social media. They groove with ZOOM. They easily interact with fans, students and customers no matter what the circumstances. They are with us in on…