The Rescue Hero – Billy Blazes
The Rescue Heroes were Fisher-Price’s action heroes, They wanted a mascot of – Billy Blazes – the fireman character for the rescue heroes. There was a big event planned for the Rescue Heroes at a giant toy store in Manhattan
Then the planes flew into the World Trade Center Towers on 9/11. Billy Blazes became a symbol of faith and hope for young children in 2001. A popular action figure became a beacon of hope and bravery.
I have never had a mascot experience like the Billy Blazes experience. It was an honor to make the mascots. It was also a touching moment to work with Fisher-Price.
In working with and creating mascots for companies, organizations and teams, I get a sense of their true tenderness and goodwill.
In working with Fisher-Price in September of 2001, I came to know the soft, beating hearts that are at the core of all great companies.