Mascot Consulting & Presentation

Humatrooper - Eli Lilly

Are you weighing the pros and cons of adding a mascot to your marketing mix? Are you in a kerfluffle about your mascot? We will guide you through the process.

Some may think a mascot arrives fully formed, but those of us who have brought the mascots to life know there is much more than that.

The decision-making stages go something like this:

  • Hey, wouldn’t it be fun to have a mascot for __________________?( fill in the blank – our next trades how, the 4th of July parade, the next big sponsored event, the opening of a new store, the home-coming game, the summer reading program, etc)
  • What kind of mascot do we want?
  • How much do they cost?
  • How long will it take?
  • Who will design our character?
  • What is our mascot’s back story?

Mascot Consulting & Presentation

Jennifer Smith, the Queen of Fuzz at AvantGarb, She started making mascot 25 years ago, in her Berkeley, CA garage. There’s not much she doesn’t know about mascots.

She and her Mascot Mavens and collaborators will consult with you virtually, or face to face, on all aspects of your mascot program – from conception to implementation.

We call it Mascotology!Jennifer Q Smith with mascot hands


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