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Archives for September 2009

A Mascot’s Summer Adventures

September 18, 2009Leave a Comment

Mascot don’t talk but lots of them are manic twitterers, and one of them, Little Jake, likes to send emails w/ pics to his creators!

Here’s Little Jake’s, What I Did on My Summer Vacation, note home:

Dear Jennifer (or should I technically call you “Mom” since you created me?):

I thought you told me that during the first few months of any newborn’s life, the people around you do all the work and the baby just lays around looking cute and being doted upon.

Well apparently E&B Paving didn’t get that memo.

Have I ever been busy this summer…and I’m only a few months old! What happened to that grace period you promised me??? My summer “vacation” started when those guys from E&B trotted me out to Carmel’s Rock the District festival where you can see that I was quite the hit with the ladies (OK, so that part of being a mascot is pretty cool) and I even appeared on stage to warm up the crowd before the headliner music act (Little Jake rocks! Eat your heart out Mike Jagger…). Check me out on the E&B asphalt paving equipment (rollin’, rollin’, rollin’, keep that asphalt rollin’…).

Then, they pulled me from the comfortable confines of my customized duffle bags where I was snoozing peacefully and took me up to Peru, Indiana for that town’s annual circus parade. I walked the parade route and was definitely more popular than the circus tiger (could it have been because I handed out E&B lollipops to the kids while the tiger just laid in his cage looking bored by the whole event?).

And if that weren’t enough to exhaust a newborn mascot, I became the centerpiece of an advertisement that E&B created to demonstrate their support of Scecina High School’s athletic teams. Uh huh, that’s right, notice who’s standing next to the cheerleaders (Little Jake can be one suave fellow).

OK, so I’ve been a rock star, a parade attraction, and a magazine model…not bad for a youngster. I may need a new pair of those size 14 shoes before long at the rate E&B is going — my feet are getting tired from all of these appearances.

Hope you have had as much fun this summer as I have had hanging out with all of my new friends and spreading goodwill about E&B Paving.

Your pal,

Little Jake

Tagged With: mascots

2 Trucks, 6 Strong Men – The Move

September 10, 2009Leave a Comment

Like all moves, this one was took time, haphazard planning, luck and hard labor.

We packed rolls of: sequins, fuzz, feathers, 7 sewing machines, the bandsaw, 4 worktables (taken apart & put together again on the same day ), tools, scissors, rotary blades, and, or course, googlie eyes. Foam boing-ed out of the boxes, pins were swept off the floor and the mascot “wall of fame” was disassembled.

It took: 2 movingtrucks, 6 strong men, the phone guy, the sewing machine guy, the GarbGang, husband & bro-in-law to move into our new studio. We went into a gorgeous, empty space, filled it up and transformed it into a mascot studio.

Tonie, our feng shui visionary, knows how to create order from chaos. I put objects—sewing machines and bunches of this and that wherever they fit. Tonie takes the whole space in and knows what goes where, how the make the space navigable and right.

Some of the GarbGang w/ Peter,
our swimsuit mannequin. That’s me, protecting his modesty, Tonie w/ the pink hard hat, and Cat looking grand.

…and it is right. While I dithered, and worked with a visiting mascot performer, it all fell into place. The wall of fame is re-stored and re-vitalized. Mascots are getting made.

I look at this remarkable business that I started a couple of decades ago, in my Berkeley, CA garage, and I’m filled with a kind of awe and wonder. At the time I really didn’t know what I had started. Now it’s a great little biz in a wonderful spot in the world.

…so, AvantGarb started in a California garage to a studio at the Stutz– We’re building mascots where Stutz Bearcat cars used to be manufactured! Where there was steel, we have foam, where there was chrome we use fluff! Bearcat Alley runs through the middle of the building. The building wan built on dreams and hard work.


AvantGarb Inc
212 W. 10th St.

Studio B-295

Indianapolis, IN 46202

[email protected]

800/636-9562

Avant Garb • Indianapolis, Indiana • 317-523-6267 • © 2025

  • Home
  • Mascot Basics
    • How Much Does a Mascot Cost?
    • Mascot Design
    • Ordering Your Custom Mascot Costume
  • Services
    • Mascot Consulting & Presentation
    • Mascot Performer Training
  • Mascot Musings
  • Mascot Archive
  • About Us
  • Connect With Us