Big Mascots & Big Costumes

mascots

Beverage Can Mascots – It’s all in the Details

Leave a Comment

It’s the Pop-top that makes the beverage can mascots over-the-top adorable!

They are a kind of “Pop-Art” , an art that raises the ordinary into the extraordinary.

That is what the mascoteers at Avant Garb do. We bring an ordinary sized container into an extraordinary size of, well…..REALLY, REALLY BIG!

The Beverage Can mascots are social media stars. They give people the gift of story and the story is backed up with photos on their phone.

People take photos of friends and family w/ the GIANT cans —and because the photos of the cans are on their phones they become part of the family of friends. It becomes a personal, serendipitous, word of mouth marketing, social media event.

Mascots are experiential marketing at it’s best. The give the gift of story.

Labels for the cans are printed on heavy duty, athletic fabric – a process called dye sublimation. The colors bond with the fabric. The labels don’t fade with wear.

With an enthusiastic performer, the beverage mascot cans move, groove and interact with their enthusiastic fans.

There are many beverage choices. People who interact with the Beverage Can mascots will tell their friends and family about the can mascots. Interacting with or watching the “Pop-Top Can” mascots makes them friends. We’re not getting maudlin about this. It’s true!

When a company spends significant time and money getting an original, custom mascot to entertain and interact w/ current and future consumers, they are sending them a love letter. The company is saying. “We want to be friends “

Thinking about a mascot? Get in touch – [email protected] 317-523-6267

School Mascots – Your Students Will Love Them

Leave a Comment

Say you’re looking at a couple of schools. Both are terrific schools. At one school, the mascot shows up to greet the potential students. You take a selfie with the mascot and go to the bookstore to pick up a plush of the mascot. You’re already invested in the school culture.

Or you’re at a sporting event and turn to the person next to you and say “Holy cow! I love that mascot!” and that comment leads to a new romance or a lifelong friendship.

Both scenarios are monster events. Something BIG happened because a mascot was present.

As a college, university or high school, when you add a mascot to your program, you get more than a mascot to show up for your school’s sports programs, you also get a representative at events that matter in your community like parades, charitable runs and festivals. You can probably name a dozen of local events where your mascot’s presence would enhance your brand. Your mascot will interact with students, their families and create media opportunities.

How do I choose a school mascot?

You might already have made the decision to get a custom mascot for your school, and now you wonder where to go from here. We will guide you. we will be with you from the teensiet germ of and idea until the completion of a wonderful mascot that will walk with you, in front of you and tickle your fancy

Avant Garb can help guide you through the process. Starting from just the school name, logo or team name, or maybe you already have a sketch of what you would want your mascot to look like.
Send us your ideas, and we’ll work with you to create a professional mascot design and bring the mascot design to life as a full-sized mascot.

©Jennifer Smith 2023

Tubby – The Unhinged Dukes Mayonnaise Jar Mascot – A Strong Brand Mascot

1 Comment

What have we been doing recently at Avant Garb Mascots? Well —- We just finished making the Dukes Mayonnaise mascot, Tubby.

If you watched the Dukes Classic, you saw Tubby movin’ & groovin’ across the field

https://starexponent.com/tubby-at-dukes-mayo-classic-bowl/html_eb6f3743-6999-5c39-8147-77abdb4e462d.html

Or, If you watched the Dukes Bowl on December 30, 2022 – you saw Tubby again. Tubby is a social media star!

Tubby was a hugely satisfying mascot to make. We were delighted that the marketing & design team that conceived Tubby chose Avant Garb to bring their idea to life —and, of course Duke’s Mayonnaise has an innovative marketing team.

All in all, it was a great ride!

©Jennifer Smith 2023

What comes next/ Mascots in a Post Pandemic World

Leave a Comment

Even during the quarantines and the pandemic, the mascots reach out to us with —well—goofy joy. Like us, the mascots have adjusted. They totally get social media. They groove with ZOOM. They easily interact with fans, students and customers no matter what the circumstances.

They are with us in on our screens as we work from home and tiptoe into the office.

When we all come out of our homes to explore the ever-changing new normal, the mascots will be there to greet us.

Stay in touch with each other, wear a mask and connect with your favorite mascots.

xo Queen of Fuzz and the Mascot Makers

https://twitter.com/PierreTPelican/status/1243721675797073928
https://twitter.com/i/status/1243721675797073928

Let’s connect and discuss big things!

Say Hello

©Jennifer Smith/Avant Garb Inc. 2020

A Grocery Bag Mascot for Kroger

Leave a Comment

A Grocery Bag Mascot

The Kroger Grocery Bag Mascot was a delicious project! The Bag is named, “Big K”. He’s a bounitiful Bag w/ a nice bowtie & a bevy of glorious groceries.

We designed the Kroger products to have an animated look with simple graphics and the Kroger logo.

All of the Kroger logos are placed at the top of the grocery boxes, cans, bags, bottles and jars. It to appear as a kind of “crown” of Kroger products.

Produce!

Figuring out the patterns for celery and bananas was a challenge and we were up to it.

The celery and bananas are an added visual delight to an already awesome mascot!

Big K – The Mascot Diplomat

Big K, the Kroger grocery bag mascot, is a diplomat, Kroger’s representative at events that matter in the community like parades, charitable runs, festival. there are dozens of event where Big K, the Grocery Bag presence enhances the brand.

Thinking about getting a mascot for your brand? Get in touchQuote button