Where does community spontaneously happen? Where do we bump shoulders with strangers? Where do we just get silly!
When we’re in the presence of a mascot, that’s where!
The photo at the top of this page is of Gunston. Gunston is green and he promotes all things green – from recycling to designing “green” buildings. Gunston brings people together, in community around an idea —and, well, Gunston is a mascot. People gravitate to mascots.
Where mascots are, a community emerges. People gather.
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Roche Diagnostics - Accu-Chek Peforma insulin meter at diabetes camp in Venezuela |
It doesn’t take great talent, superior intellect or an educated eye to joke, to have fun and to pass the time of day in the presence of a mascot. When a mascot is around we have a reason to connect.
A mascot is the perfect, goofy and generous host.
While we may think a mascot is merely a marketing tool, really, a mascot is a hand extended in community.
Organization that put in the long hours of imaginative, strategic planning, design collaboration and dollars into a mascot program is really holding out their hand in joy, trust. They are showing their desire to be part of the larger community.
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