Although It’s Bad, The Sun Will Shine Again
Nobody’s buying anything.
Nobody’s going anywhere.
Every place is closed – schools, restaurants, churches, the gym, hair salons.
San Francisco is in lock-down, NYC is worse.
Broadway is closed.
The stock market is headed to the basement.
The coronavirus is on the loose.
Although it’s bad right now, the sun will shine again.
Your Mascot Is Your Most Valuable Asset
Your mascot cuts through the anxiety and keeps the conversation active between you and your target audience. – probably through social media. In these high anxiety times, your mascot may be your most valuable asset.
Yes, we need to speak frankly about the danger we are facing, we need to be prepared.
We also need to express the love we have for each other and the companies and organizations that lift us up and make our lives better.
That’s the Mascot’s Job
The mascot is the bridge that unites you with the fans, students & customers.
The mascot advocates for the fans and is the most ardent and loyal fan of the team, the school, the organization and the product.
Yes, it feels like everything is closed, but we need to keep joy alive —and that is the mascot’s job.
When schools open, the mascot will greet the students back to the campus. After living through the coronavirus and the stock market crash, students and parents will need to be reassured that the school is liquid enough to provide a great education and a rich campus experience. The mascot needs to look good.
When times are good, the mascot can look a little raggedy because the world looks pretty good.
When times are tough, the mascot is a super-hero, and superheroes look good and put on a brave front.
©Jennifer Smith 2020