We ship big mascots and we use UPS a lot. We use UPS so much, as a matter of fact AvantGarb made it into the UPS blog – Small Business makes Big Mascots. With big, custom mascots, good, reliable shipping is crucial. The mascot has to be at the game or at the product promotion or at the play-offs or cheering the runners at a marathon. We play a very tight game with logistics.
I have faith in our shipping sources. So, when UPS called, I answered. I am, after all, a wee bit of a shipping nerd or possibly a shipping obsessive.
Being featured in the UPS blog is an example of the power of accidental marketing. This is how it happened.
I tweeted @UPS to complain about a minor billing issue – the UPS people took the complaint seriously & they made my billing smoother – 1 bill a month rather than many. I tweeted something nice about shipping & UPS’s PR people gave us a call.
UPS is a classy company. Not only do they get mascots where they need to be when they need to be there, they respond calmly and efficiently to a complaint.
Turns out we’re mascot mavens & shipping savants here at AvantGarb.
Natalie says
Thanks Jennifer,
PR people at large companies do listen to our small business customers. And just how we love logistics – we love telling great stories…
oh and thanks for being a shipping nerd :o)
Natalie in UPS PR