Big Mascots & Big Costumes

Mascot

Tubby – The Unhinged Dukes Mayonnaise Jar Mascot – A Strong Brand Mascot

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What have we been doing recently at Avant Garb Mascots? Well —- We just finished making the Dukes Mayonnaise mascot, Tubby.

If you watched the Dukes Classic, you saw Tubby movin’ & groovin’ across the field

https://starexponent.com/tubby-at-dukes-mayo-classic-bowl/html_eb6f3743-6999-5c39-8147-77abdb4e462d.html

Or, If you watched the Dukes Bowl on December 30, 2022 – you saw Tubby again. Tubby is a social media star!

Tubby was a hugely satisfying mascot to make. We were delighted that the marketing & design team that conceived Tubby chose Avant Garb to bring their idea to life —and, of course Duke’s Mayonnaise has an innovative marketing team.

All in all, it was a great ride!

©Jennifer Smith 2023

A Grocery Bag Mascot for Kroger

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A Grocery Bag Mascot

The Kroger Grocery Bag Mascot was a delicious project! The Bag is named, “Big K”. He’s a bounitiful Bag w/ a nice bowtie & a bevy of glorious groceries.

We designed the Kroger products to have an animated look with simple graphics and the Kroger logo.

All of the Kroger logos are placed at the top of the grocery boxes, cans, bags, bottles and jars. It to appear as a kind of “crown” of Kroger products.

Produce!

Figuring out the patterns for celery and bananas was a challenge and we were up to it.

The celery and bananas are an added visual delight to an already awesome mascot!

Big K – The Mascot Diplomat

Big K, the Kroger grocery bag mascot, is a diplomat, Kroger’s representative at events that matter in the community like parades, charitable runs, festival. there are dozens of event where Big K, the Grocery Bag presence enhances the brand.

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A Penguin Mascot with Style

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Penguins already have style. Their daily wear is a tuxedo.

Kona the Penguin adds zing to the traditional penguin garb. Kona is the mascot for Kona Ice. There are many details that make Kona a one-of-a kind.

A Penguin’s Very Specific Needs:

Kona Ice Penguin Mascot

  • The pattern on the Hawaiian shirt is unique to Kona. We had the pattern enlarged and printed on fabric.
  • The lei around Kona’s neck had to be the same VERY BIG scale as the really larger-than-life Penguin – it, too, was designed and created in our studio.
  • ….and ohmygoodness, Kona’s flip-flops! When I saw the flipflops, I knew I was in love with thePenguin!Kona's Flip Flops

 

 

The Kona Ice Experience

Shaved Ice, The Kona Ice Truck way, is an experience. The Kona Ice people wanted us to have the full Kona Experience. They had a Kona Ice Truck show up at the loading dock in the Stutz Building – where we have the mascot studio. We all indulged in a shaved-ice experience really an extravaganza —okay, a spur-of-the-moment party. That’s what happens when a Kona Ice truck is in the neighborhood!

Kona Ice Truck @ StutzFor about an hour, it didn’t feel like a cold, November day, It felt like a sunny, tropical day. Jimmy Bufffet was singing through the speakers

on the truck, and we were mixing delicious, colorful, shaved ice concoctions.

We worked closely with the Kona creative staff while we were making the mascot. The collaboration was fruitful ….and delicious!

Jennifer Q Smith – Queen of Fuzz

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Small Business makes Big Mascots – UPS blog

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We ship big mascots and we use UPS a lot. We use UPS so much, as a matter of fact AvantGarb made it into the UPS blog – Small Business makes Big Mascots. With big, custom mascots, good, reliable shipping is crucial. The mascot has to be at the game or at the product promotion or at the play-offs or cheering the runners at a marathon. We play a very tight game with logistics.

I have faith in our shipping sources. So, when UPS called, I answered. I am, after all, a wee bit of a shipping nerd or possibly a shipping obsessive.

Being featured in the UPS blog is an example of the power of accidental marketing. This is how it happened.

I tweeted @UPS to complain about a minor billing issue – the UPS people took the complaint seriously & they made my billing smoother – 1 bill a month rather than many. I tweeted something nice about shipping & UPS’s PR people gave us a call.

UPS is a classy company. Not only do they get mascots where they need to be when they need to be there, they respond calmly and efficiently to a complaint.

Turns out we’re mascot mavens &  shipping savants here at AvantGarb.

 

JJ Jumper

 

 

Small Batch, Artisanal Beverage Can Mascots Add Jazz to Promotions

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Beverage cans run around bases, race on the ice at half-time, prance along with marathoners, do Yoga (Yes! Really!). They add punch, vim and zest to all promotions.to events & promotions.

…and, you can have a cocktail with a cocktail can!

Labels are custom printed on heavy-duty, athletic fabric and everything is put together in our mascot studio in Indianapolis, Indiana.

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