We all take selfies
We take selfie w/ friends and selfies with family. We take selfies with iconic places like the Statue of Liberty and the Eiffel Tower.
…and we take selfies with branded, custom mascots.
When we take selfies with mascots, that’s a pretty compelling form of marketing. The mascot becomes part of the the lore people share with family and friends.
Selfies with mascots is a unique coming together of customer & brand. The mascots have become part of the family. One of the friends.
©Jennifer Smith/AvantGarb Inc. 2018