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Archives for May 2014

Mascot Eyes

May 19, 2014Leave a Comment

Tasha&eye

We spend a lot of time focusing mascot eyes, so this article in the New York Times about eye contact with characters caught my eye. Here’s a quote from it:

“There’s the notion that your relationship with a brand should be like a relationship you have with a person,” said David Aaker, author of “Aaker on Branding” and vice chairman of Prophet, a global brand consultancy based in San Francisco. “A real friend looks you in the eye.”

Higby the Bear - eyes - Holy Innocents H.S.

At AvantGarb, we make mascots for big, big universities and teensy, weensy school districts. We meet with with professional teams and minor, minor minor league teams. We work with giant, worldwide, humungous corporations and very small start-ups. They all have one common characteristic. The love what they are a part of; be it a huge communications company, a small school or a little lip-balm start up.

GriffEye

They all truly want to connect.  They want to be part of the community. Of course, they want you to join their team, become a fan, purchase their product. In my experience, when a there is a pretty neat mascot in front of you, it’s worthwhile checking out the product, the team, the school, the event. They want to make eye contact.

BeanEyes

 Connect with the Mascot Mavens at AvantGarb

 

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Tagged With: community, mascot designers, mascots

Making a Horse Mascot – Hat-makers, Tailors & Cobblers

May 15, 2014Leave a Comment

GrandDaddy@trackWhere are the hat-makers? the tailors? the cobblers?

They’re in the mascot studio, that’s where. Last week, all those skills were needed to bring a horse mascot to life.

We just finished a wonderful horse for Indiana Grand, Racing & Casino.  The horse is named, Grand Daddy, and boy, oh boy, he is GRAND.

We designed Grand Daddy with an eye for the details –the bits and pieces that give a mascot personality and pizzazz. Look at those yellow eyelids, the nostrils, and the perfectly right, fedora.

Grand Daddy - Indiana GrandAnnie, one of our brilliant hat-makers, figured out the angles and the curves of the hat, and

where to place the holes for the horse’s ears! Grand Daddy has a big heart. He has a pink hat, and vest, as well – Clothing he wears in October – Breast cancer Awareness month.

Ogle those boots. They’re made with lovely, grey leather – that’s cobbling, making shoes and boots —and that shirt, —or in the racing world, the silks — my oh my, a tailor would be proud.

As soon as the horse was finished, he raced out of the mascot studio and headed to the track side at Indiana Grand, where there was a grand family day.

Grand daddy Head/AnnieHere’s a photo taken on the fly, as it headed out the door – that’s Annie,  with a horse’s head!

Quote button

Tagged With: Grand Daddy, Horse mascot, Indiana Grand, race track mascot

Avant Garb • Indianapolis, Indiana • 317-523-6267 • © 2022

  • Home
  • Mascot Archive
  • Mascot Basics
    • How Much Does a Mascot Cost?
    • Mascot Design
    • Ordering Your Custom Mascot Costume
    • Mascot Repair
  • Services
    • Mascot Consulting & Presentation
    • Mascot Performer Training
    • Mascot Repair
  • Mascot Musings
  • About Us
  • Connect With Us