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mascot designers

Mascot Eyes

May 19, 2014Leave a Comment

Tasha&eye

We spend a lot of time focusing mascot eyes, so this article in the New York Times about eye contact with characters caught my eye. Here’s a quote from it:

“There’s the notion that your relationship with a brand should be like a relationship you have with a person,” said David Aaker, author of “Aaker on Branding” and vice chairman of Prophet, a global brand consultancy based in San Francisco. “A real friend looks you in the eye.”

Higby the Bear - eyes - Holy Innocents H.S.

At AvantGarb, we make mascots for big, big universities and teensy, weensy school districts. We meet with with professional teams and minor, minor minor league teams. We work with giant, worldwide, humungous corporations and very small start-ups. They all have one common characteristic. The love what they are a part of; be it a huge communications company, a small school or a little lip-balm start up.

GriffEye

They all truly want to connect.  They want to be part of the community. Of course, they want you to join their team, become a fan, purchase their product. In my experience, when a there is a pretty neat mascot in front of you, it’s worthwhile checking out the product, the team, the school, the event. They want to make eye contact.

BeanEyes

 Connect with the Mascot Mavens at AvantGarb

 

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Tagged With: community, mascot designers, mascots

WFNY on Location: Making Mascots

February 25, 2011Leave a Comment

Sir CC’s hat & gloves – Cleveland Cavaliers
Hey! Check it out!
Rick Grayshock of waitingfornextyear.com was here for a day to snoop around and find out how mascots are made. Here’s what he found out:
WFNY On Location: Making Mascots

Tagged With: mascot designers

Sir CC, Mascot Making and a Sports Writer

February 18, 2011Leave a Comment

Rick Grayshock of waitingfornextyear.com spent some time at in MascotLand today. Rick is an ardent Cleveland Cavs fan and writes about them. Recently, he wrote something about Sir CC . That led him to us.
Realizing he could finally satisfy a curiosity about how mascots are made, he made the trek from Columbus, Ohio to Indianapolis. 
He checked out the original patterns for Sir CC’s cape and tabard, counted all the foam pieces that go into making mascot shoes, saw mascot eyes before they are painted – and after they are painted and began to understand the importance of center front in the creation of mascots.
We even talked about the similar, quirky passions in the world of sport and the world of art. 

In mascot making those worlds meet and thrive.

Tagged With: mascot designers, sports

One Handsome, Trustworty Mascot

March 20, 2010Leave a Comment

Billy Blazes was a big toy for Fisher-Price in 2001. Fisher-Price ordered one, and then about 2 weeks later ordered 6 more.

Billy Blazes was a well put together mascot – great hat, great body, jacket – and oh my goodness, look at the shoes!!!…and the face, kind, trustworthy and handsome. No wonder the toy was such a hit!
He was one of the Rescue Heroes. A marvelous team of toys.

It was exciting to be making Billy Blazes. He is a fireman. We were actually in production making him on 9/11. What a great toy to give comfort to children.

Tagged With: mascot designers

Mascots and Community

April 5, 2012Leave a Comment

George Mason University's Gunston mascot w/ kidsWhere does community spontaneously happen?

Where do we bump shoulders with strangers?

Where do we just get silly!

When we’re in the presence of a mascot, that’s where!

Where mascots are, community emerges, people gather.

Roche Diagnostics – Accu-Chek Peforma insulin meter at diabetes camp in Venezuela

It doesn’t take great talent, superior intellect or an educated eye to joke, to have fun and to pass the time of day in the presence of a mascot. When a mascot is around we have a reason to connect.

A mascot is the perfect, goofy and generous host.

While we may think a mascot is merely a marketing tool, really, a mascot is a hand extended in community.

Organizations that put in the long hours of imaginative, strategic planning, design collaboration and dollars into a mascot program is really holding out their hand in joy, trust and community.

Quote button

Tagged With: community, mascot designers, mascots

Avant Garb • Indianapolis, Indiana • 317-523-6267 • © 2022

  • Home
  • Mascot Archive
  • Mascot Basics
    • How Much Does a Mascot Cost?
    • Mascot Design
    • Ordering Your Custom Mascot Costume
    • Mascot Repair
  • Services
    • Mascot Consulting & Presentation
    • Mascot Performer Training
    • Mascot Repair
  • Mascot Musings
  • About Us
  • Connect With Us