Big Mascots & Big Costumes

Mascot marketing

Mascots Are Brand Diplomats!

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They are BIG and somewhat unmanageable.

They are MASCOTS, and mascots are diplomats for your brand.

Think of mascots as enthusiastic community liaisons who represent your brand in very public places.

Lives change in the presence of a mascot:

Victor E Bull the mascot for U. Buffalo
  • Say you’re looking at a couple of schools. Both are terrific schools. At one school, the mascot shows up to greet the potential students. You take a selfie with the mascot and go to the bookstore to pick up a plush of the mascot. You’re already invested in the school culture.
  • Or you’re at a sporting event and turn to the person next to you and say “Holy cow! I love that mascot!”  and that comment leads to a new romance or a lifelong friendship.

Both scenarios are monster events. Something BIG happened because a mascot was present.

BIG, Somewhat Unmanageable & Fun

You’ve probably seen the Geico Gecko. The mascot is a Brand Awareness Monster for GEICO. The Geico Gecko has brought big, somewhat unmanageable attention to their brand and it’s been really fun and exciting to witness the personality of the brand through the Gecko.

Many have switched to the brand because they like the mascot.

We all know, Disney uses mascots brilliantly. Who doesn’t recognize Mickey, Minnie, Pluto and Donald. They have lead million to Disney parks, theater, movies and products.

Mascots are powerful. They represent the brand’s true desire interact with their community.

Mascots are Enthusiastic, Community Liasons

Community is formed around mascots. That’s good for the brand, the team, the school and the world.

Thinking about getting a Brand Awareness Mascot?

We’ve been making mascots since before they were a “thing”. We will work with you on design and bring the mascot to life in our mascot studio,

Let’s connect and discuss big things!

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Food & Beverage Mascots Are Ardent & Memorable Sponsor Representatives

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The FDA Nutrition Label Mascots

When the FDA added more information to their Nutrition Label, they let us know about it with food package mascot costumes

Usually, food, product & beverage clients want the name of the product BIG, FRONT and CENTER. However, if you’re making a food package mascot for an FDA ( Food & Drug Administration) and they want to get the word out about the expanded information on the nutrition label, the nutrition label is BIG, FRONT & CENTER.

Front of FDA Food Package Mascots – well, Really the back – the Nutrition Labels are in the front. In the Mascot Studio

We’ve made a bunch of soda and beer can mascots

Beverage Cans Mascots show up in all sorts of venues. They often serve as sponsor representatives.

The Beverage Can Mascots race on the ice at hockey games and run around bases ball games. They go to the rodeo and show up at store promotions. The name and the product are primary. They are hugely effective marketing tools all sorts of events, both live and online

Pepsi Cans at the Rodeo – Western Wyoming Beverage
Budweiser Beer Can Mascots in the mascot studio – finished and ready to ship!

…and the Cocktail Cans

A few years ago we got a call to make some Cocktail Cans for Coppercraft Distillery. Some of the cans hang out with the Detriot Lions.

Cocktail Can Mascot for Coppercraft Distillery enjoying cocktail hour

Familiar products in mascot form, with arms and legs are endearing – they make us friends with the product. Mascots are the warm-fuzzies of marketing —they bring all of us together.

xo the mascot know-it-alls

Let’s connect and discuss big things!

Say Hello

©Jennifer Smith 2022