The FDA Nutrition Label Mascots
Usually, food, product & beverage clients want the name of the product BIG, FRONT and CENTER. However, if you’re making a food package mascot for an FDA ( Food & Drug Administration) and they want to get the word out about the expanded information on the nutrition label, the nutrition label is BIG, FRONT & CENTER.
We’ve made a bunch of soda and beer can mascots
Beverage Cans Mascots show up in all sorts of venues. They often serve as sponsor representatives.
The Beverage Can Mascots race on the ice at hockey games and run around bases ball games. They go to the rodeo and show up at store promotions. The name and the product are primary. They are hugely effective marketing tools all sorts of events, both live and online
…and the Cocktail Cans
A few years ago we got a call to make some Cocktail Cans for Coppercraft Distillery. Some of the cans hang out with the Detriot Lions.
Familiar products in mascot form, with arms and legs are endearing – they make us friends with the product. Mascots are the warm-fuzzies of marketing —they bring all of us together.
Let’s connect and discuss big things!
©Jennifer Smith 2022